The Story Behind the Saathi
From a Daughter's Love to a National Mission
Our Mission Began with a Mother's New Beginning
It all began on a meaningful day in 2014 — the day my mother, Mrs. Kanchan Sehdev, retired after 37 years of service in Punjab & Sind Bank. What should have been a celebration came with quiet questions that millions of seniors ask:
- "How will I spend my time?"
- "Where will I find relatable news, health tips, or senior-friendly content?"
That moment sparked something within me. To honour her journey, and that of countless others stepping into life after work, we launched All About Seniors—India’s first lifestyle magazine dedicated to positive ageing and graceful living.
The magazine quickly became a trusted companion, earning appreciation from dignitaries like former Delhi Chief Minister Smt. Sheila Dikshit and Olympic legend Milkha Singh.
From Information to Connection: The Birth of Seniors Ki Saathi
During the pandemic, our impact expanded. Families began reaching out for trusted health content, scam alerts, and most importantly, daily connection for their lonely parents. That moment birthed our digital evolution.
Today, All About Seniors is India’s trusted media platform for seniors and families. And at the heart of this platform is our most personal creation: Seniors Ki Saathi.
It is the next evolution of our promise—a dedicated, private wellness channel that delivers not just information, but the daily, personal connection that started it all.
The Voice Behind the Channel
Dr. Mansi Sehdev (PhD | Ex-Zee/ESPN | Media Wellness Specialist)
While the story of All About Seniors began with her mother, the creation of the Seniors Ki Saathi channel was inspired by her father. Dr. Mansi saw firsthand the silent struggles of a generation grappling with loneliness and tech anxiety.
Driven by this dual-sided personal mission, Dr. Mansi combined her two greatest passions: her distinguished career in media and her deep-seated desire to serve the senior community.
With a PhD and a high-profile background at major media houses like Zee and ESPN, she is a communication expert who understands how to connect, engage, and build trust. She saw that the solution to modern loneliness wasn't another complex app, but the oldest and most powerful form of media: the human voice.
Dr. Mansi isn't just the founder; she is the first *Saathi*. Every voice note, every alert, and every talk is curated by her, with the single-minded goal of ensuring every member feels seen, heard, and cherished.
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